Initially only available on Android, the app rolled out globally to the iOS platform in 2019. The app was built to make it easier to respond to customers and have employees use a brand account instead of using their personal ones in customer communications. The WhatsApp Business App was introduced in 2018 to help small businesses connect with customers in new ways. So what exactly is WhatsApp Business, and how can you use it in your own marketing and sales efforts? What is WhatsApp for Business? Tapping into this vast audience as efficiently as possible requires you to use all tools available to your business.

In fact, there are only 25 countries in the world where WhatsApp is not a market leader. To give you an idea of how big WhatsApp is, by the end of 2021, the social platform reached over 2 billion users worldwide – beating its sibling, Facebook Messenger (1.3 billion), and China’s favourite messaging app, WeChat (1.1 billion). Yet businesses today are either unaware that WhatsApp Business exists or are not using its free features to the fullest potential. With a 12.7% annual growth average over the past five years, WhatsApp is one of the most popular mobile social apps worldwide.

Whatsapp business